WWF X GOOGLE
Not many people realise tiger numbers are decreasing because the majority do not witness the changes or effects.
This gave us the idea to use Google images to highlight just how rare tiger sightings in the wild are becoming.
On World Tiger day, anyone who image searches the word ‘tiger’ will find a mosaic of images that show an empty jungle habitat.
A CTA will prompt people to then click ‘view page’ which will take them to a WWF domain page where donations can be made.