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'daytime or evening'

Wagamama noticed that the majority saw their chain as somewhere to pop into for a quick bite and not a ‘last stop’ destination. During the daytime, their restaurants would be packed out and by the time evening came around complete ghost towns.


To change popular opinion we designed and created rotatable placemats that highlighted that Wagamama serves light, high energy food during the day and heavier more filling meals for dinner.

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