KITKAT
KitKat Senses
Kitkat tasked us to launch their New KitKat Senses share box as the perfect snack for events, dinner parties and small gatherings.
As the junior creative team on this project, we decided to play on their world-famous slogan ‘Have A Break’ and position the share box as the perfect ‘ice ‘break’er’ to diffuse awkward moments, no matter how ridiculous.
Working with a tight budget, we wrote TV scripts depicting funny dinner party scenarios that would appeal to each of KatKat’s various markets (UK, USA & Germany/France).
As part of the launch, we created a suite of 'awkward moment' memes that were posted across KitKat's social channels.
Agency: J. Walter Thompson - JWT London
Executive Creative Director: Lucas Peon
Creative Director: Jason Berry
Creative team: Elliot Wright & Louie Wood
Production: Hogarth