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Break for Earth

Earth Hour is an annual event when cities worldwide switch off their lights in solidarity for climate change. Inspired by this, me and my creative partner had a proactive idea we were able to sell into KitKat.

‘Break For Earth’ - the first digital billboard to switch off and ‘have a break’ in participation with Earth Hour.

Located in the heart of London, next to Tower Bridge we were able to celebrate Kitkat’s brand message while amplifying audience awareness and participation towards an incredible cause.

KitKat - Break for Earth
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