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![210007_6003599_HSBC_REMORTGAGE_48-sheet_Mower_NEW[6]-2.jpg](https://static.wixstatic.com/media/d0694a_3dca10b0cc58461987b73f921e0f071b~mv2.jpg/v1/fill/w_147,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/d0694a_3dca10b0cc58461987b73f921e0f071b~mv2.jpg)
HSBC
Faster Way To Remortgage
HSBC briefed us to create a print campaign that promoted their new one-day remortgages - with the key takeout being all about how super-fast and speedy the new approval service is.
To answer this, we had the idea to show homeowners living their best life, as they carry out other houseowner responsibilities with the same kind of unbelievable speed - no matter how absurd.
The prints we created were turned into out-of-home 48 sheet billboards and in branch 6 sheets.
As part of the print campaign, we also adapted and animated the visuals to become digital out-of-home banners and website takeover skins.
![230068_HSBC_Re-mortgage_InSkin[1]-2.jpg](https://static.wixstatic.com/media/d0694a_acfe624cd36d4affb56051647f6d72f9~mv2_d_4651_3268_s_4_2.jpg/v1/fill/w_134,h_94,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/230068_HSBC_Re-mortgage_InSkin%5B1%5D-2.jpg)
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