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GOOGLE PIXEL UK

Football On Pixel

As official sponsors of the Lionesses, Google wanted to create an integrated 360 campaign for the Women’s World Cup 2023. 

Our response was 'Football on Pixel' - an authentic celebration of diversity and culture in Women’s football all across the UK. To bring this to life we worked with real grassroots teams, super-fans and pro players, showcasing how the Pixel 7 can help fix common inconveniences during the most relatable and exciting football moments.

As part of the lead creative team, I worked across the whole project - mainly focusing on developing the platform idea and creating the hero AV (TV, cinema and YouTube).

Google Pixel: Hero films - Football On Pixel
Google Pixel: TV - Multi Feature (30sec)
00:30
Play Video
Google Pixel: Cinema - Football on Pixel (60sec)
01:00
Play Video
Google Pixel: Youtube - Unblur Feature (20sec)
00:20
Play Video

Alongside our hero TV, Cinema and YouTube edits, we created unskippable pre-roll cutdowns, simply designed to drive brand awareness and affiliation to targeted sports fans.