Expedia x Liverpool FC | elliotwright

EXPEDIA x LIVERPOOL FC

Finding Liverpool

Since Liverpool FC missed out on Champions League football, fans had no reason to galavant across Europe. So instead, we created a campaign that inspired fans all around the world to visit Anfield and enjoy everything the city of Liverpool has to offer.

As extension of Expedia's 'Nothing beats Being There' brand message, The idea was ‘Finding Liverpool’. A season-long campaign that traveled the globe to explain how fans and players fell in love with a port city in the northwest of England.

The campaign launched with a hero three-part content series, followed by multiple social activations that where spread across the 2023/2024 football season.

Expedia x LFC: Finding Liverpool - Content Series

Finding Liverpool : EP1 - Scousers In Shibuya

03:18

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Finding Liverpool: EP2 - No Place Like Home

04:05

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Finding Liverpool: EP3 - The Heart Of It All

04:26

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To help build excitement and anticipation around the content series, teasers and trailers where created for both Expedia and Liverpool FC's social channels, giving fans a preview of what to expect in each episode.

As part of the campaign, fan influencer Rubi Deschamps and LFC legend David James helped underprivileged fans travel to watch their first LFCW Merseyside Derby game, played at Anfield. The content captured on the day was pushed out over social - demonstrating just how magic it is for fans to 'be there'.

Finally, towards the end of the season, after Klopp announced his shocking departure from Liverpool FC, we took the opportunity to create a forth episode to the 'Finding Liverpool' series.

In this very special episode, daughter of Kenny Dalglish and sports presenter, Kelly Cates interviewed Klopp. Through reminiscing on his incredible journey and all the different places the beloved manager had traveled to with the club, he told us all about his love for the city and LFC fans all around the world, before giving an emotional goodbye.