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Finding Liverpool

Since Liverpool FC missed out on Champions League football, fans had no reason to galavant across Europe. So instead, we created a season-long campaign that inspired fans all around the world to visit Anfield and enjoy everything the city of Liverpool has to offer.

Introducing ‘Finding Liverpool’ a three-part series that travels the globe to explain how fans and players fell in love with a port city in the northwest of England.

As one half of the lead creative team, I worked across the whole campaign - from ideating the campaign concept to overseeing the production of the content series, trailer cutdowns and social teasers.

Expedia x LFC: Finding Liverpool - Content Series
Finding Liverpool : EP1 - Scousers In Shibuya
Play Video
Finding Liverpool: EP2 - No Place Like Home
Play Video
Finding Liverpool: EP3 - The Heart Of It All
Play Video

To help build excitement and anticipation around the release of each episode, we created teaser trailer cutdowns for both Expedia and Liverpool FC's social channels, giving fans a preview of what to expect.

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