HOW IT STARTED VS HOW IT'S GOING
Young people often pay on autopilot when online shopping. They use whatever card is saved to their shopping bag and don’t think about how they pay or if they’re protected. So how do we get millennials and GenZ to consciously want to pay with Visa?
Using the social trend ‘How it started vs How it’s going’ we tapped into our audiences passion points and shared stories of real people whose online purchases have snowballed and grown and helped them achieve greatness. Through their multiple purchases, we were able to highlight that Visa protects your online spending.