COMAVE
Push For Prizes
ComAve is an new eCommerce platform that rewards football fans with exclusive access and unliveable 'money can't buy' experiences.
Introducing 'Push For Prizes', a social campaign designed to launch the ComAve app and get fans talking. The idea was super simple so that fans all around the world could understand it, regardless of language barriers - Click on the ComAve app to win amazing prizes.
In partnership with clubs like Arsenal, Crystal Palace, AC Millan, Atletico Madrid, Lyon, Ajax and Roma, creating bespoke content for each club's social channels was a mammoth task.
For the hero content, colour worlds where created tailored to each team. Every film followed a fun, social-first, hard-cut repeatable format that players could add their own spin to.
As part of the campaign, fan influencers were also recruited to capture POV footage of ComAve games, experiences and prizes, creating more relatable low-fi content, suitable for TikTok.
In addition, harder-working CTA films where created, targeting different fan communities and encouraging them to download the ComAve app and 'Join The Community'.
To really tap into fan culture and club communities, digital sticker packs were created celebrating different club motifs, fan chants and team nicknames. The stickers featured in the hero content and was sent to clubs, influencers and prize winners to use however they saw fit.
Finally, keeping to the colour worlds, static assets where created for each club and reactively posted at key dates throughout the football season - letting fans know what ComaAve prizes are up for grabs that week.
Agency: WeAreFearless
Executive Creative Director: Arch Sullivan
Creative Director: Adrian Stannard
Senior Creative / Art director: Elliot Wright
Design: Massimo Gangemi & Chloe Scott
Producer: Ollie Tancock & Emily Mules
Director: James Willis
Production Company: Bullion Production