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Who's More Likely?

The BBC briefed us to get young 'reality TV lovers' talking about their brand new reality show 'Meet the Khans: Big In Bolton".

As lead creative, I thought the best way to get the attention of GenZ audiences was to jump onto the emerging TikTok trend and play a game of ‘Who's More Likely’ - but with a Khan-inspired twist.

The questions we asked allowed us to show a compilation of the most lavish and dramatic moments from the show, teasing audiences while they got to know reality TV’s newest power couple.

Meet The Khans - Who's More Likely?
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