BBC - MEET THE KHANS
Who's More Likely?
The BBC briefed us to get young 'reality TV lovers' talking about their brand new reality show 'Meet the Khans: Big In Bolton".
As lead creative, I thought the best way to get the attention of GenZ audiences was to jump onto the emerging TikTok trend and play a game of ‘Who's More Likely’ - but with a Khan-inspired twist.
The questions we asked allowed us to show a compilation of the most lavish and dramatic moments from the show, teasing audiences while they got to know reality TV’s newest power couple.
Alongside the hero content, on Instagram interactive stories where created that quizzed audiences, in oder to tease some of the most glamorous moments from the show. The story will include a Swipe Up to direct traffic directly to BBC IPlayer.
Agency: LAD Bible Group - Joyride
Head of Joyride: David Milsom
Head of Creative Video: Jody Smith
Senior Creative: Elliot Wright
Video Producer: Emily Duffield
Director of Photography: James Embrey
Design: Nikki Chadwick