AIR CHINA
Land Your Dream
How do we encourage UK (and wider EU) audiences to fly Air China? We use tea! The only thing we could think of that is firmly rooted in both British and Chinese culture.
Meet Lera, she's a tea enthusiast from the UK, we helped land her dream to visit China, experience the culture and take part in a sacred traditional tea ceremony.
Through capturing Lera’s journey, we were able to create a beautiful film that authentically showcased China’s natural landscapes, stunning scenery, and welcoming culture.
Agency: J. Walter Thompson - JWT London
Executive Creative Director: Lucas Peon
Creative Director: Mike Watson
Creative team: Elliot Wright & Louie Wood
Producer: Toby Clifton
Production Company: HunkyDory Films
Director: Charlie Throne
Cinematographer & DOP: Dan Atherton
Post production company: Whitehouse Post, Cheat It
Editor: Elena De Palma
Colourist: Joseph Bicknell
Sound Studio: Wave Studios
Sound design: Martin Leitner