AIR CHINA

Land Your Dream

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How do we encourage UK (and wider EU) audiences to fly Air China? We use tea! The only thing we could think of that is firmly rooted in both British and Chinese culture.​

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Meet Lera, she's a tea enthusiast from the UK, we helped land her dream to visit China, experience the culture and take part in a sacred traditional tea ceremony.

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Through capturing Lera’s journey, we were able to create a beautiful film that authentically showcased China’s natural landscapes, stunning scenery, and welcoming culture.