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AIR CHINA

Land Your Dream

How do we encourage UK (and wider EU) audiences to fly Air China? We use tea! The only thing we could think of that is firmly rooted in both British and Chinese culture.​

Meet Lera, she's a tea enthusiast from the UK, we helped land her dream to visit China, experience the culture and take part in a sacred traditional tea ceremony.

Through capturing Lera’s journey, we were able to create a beautiful film that authentically showcased China’s natural landscapes, stunning scenery, and welcoming culture.  

AirChina: Land Your Dream
AirChina: Land Your Dream (Hero)
01:59
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AirChina: Land Your Dream (30sec)
00:30
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Agency: J. Walter Thompson - JWT London  

Executive Creative Director: Lucas Peon

Creative Director: Mike Watson

Creative team: Elliot Wright & Louie Wood

Producer: Toby Clifton

Production Company: HunkyDory Films

Director: Charlie Throne

Cinematographer & DOP: Dan Atherton

 

Post production company: Whitehouse Post, Cheat It

Editor: Elena De Palma

Colourist: Joseph Bicknell

Sound Studio: Wave Studios

Sound design: Martin Leitner

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