KITKAT X EARTH HOUR

Break for Earth

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Earth Hour is an annual event when cities worldwide switch off their lights in solidarity for climate change. Inspired by this, me and my creative partner had a proactive idea we were able to sell into KitKat.

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‘Break For Earth’ - the first digital billboard to switch off and ‘have a break’ in participation with Earth Hour.

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Located in the heart of London, next to Tower Bridge we were able to celebrate Kitkat’s brand message while amplifying audience awareness and participation towards an incredible cause.