Earth hour takes place on March 24th 2018. It’s an annual demonstration that encourages millions around the world to take a break from their lights for an hour. For over 60 years KitKat has championed breaks. This is the perfect opportunity for KitKat to align with Earth Hour and help them amplify their message.

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We created the first-ever digital billboard that completely switched off, to encourage more people to participate in Earth Hour.